RAA membership hits highest level in 115-year history
Monday, 26th Nov 2018
RAA membership numbers have soared to record levels, with more than 720,000 people now members of the iconic South Australian organisation.
More than 30,000 new members joined RAA in the 2017/18 financial year, with growth of more than 4 per cent catapulting the organisation’s state-wide membership base to 720,670 – its highest level in RAA’s 115-year history.
RAA’s 2017/18 Annual Report also reveals that a record $38.1 million in benefits were returned by RAA to members in the last financial year. This included $21 million in member loyalty product discounts and $17.1 million saved by members who received discounts through RAA’s More For Members program.
RAA General Manager Government and Public Policy Jayne Flaherty said the results reflected RAA’s commitment to keeping its members at the heart of everything it does.
“RAA continues to enjoy strong growth and we’re pleased to report that we now provide services to 65 per cent of South Australian homes, which is quite remarkable,” she said.
“On the back of our ever-expanding range of motor, home and travel products and services, we’re thrilled to see more South Australians choosing a local organisation and placing their trust in RAA.
“Our member satisfaction rating also came in at 90 per cent, which is fantastic. This is testament to our ongoing commitment to putting our members first, which has been integral to our past and continued success.”
High member satisfaction is also linked to RAA’s support for local communities, which saw the organisation reinvest $200,000 into community causes supported by members during the past financial year.
In terms of financial performance, 2017/18 has been another strong year with RAA recording $403 million in revenue and earning a net profit of $10.7 million.
These results were underpinned by an outstanding year in motoring and insurance, including 3.4 per cent growth in road service. RAA attended 345,000 breakdowns across South Australia in 2017/18, representing some of the highest demand for RAA road service in recent history.
“During the year we also invested significantly in new developments in our insurance, security and travel businesses, and we will continue to invest in these areas to cater for our growing membership base,” Ms Flaherty said.
“RAA is a proud South Australian organisation, one of the state’s largest employers, and also the state’s leading advocate for road safety.
“Our strong financial performance ensures RAA is well-positioned to continue to fight on behalf of South Australians for better, safer and more affordable roads.
“Recent petrol price spikes have hit South Australians in the hip pocket, so we’re continuing to lobby the State Government to push for petrol price transparency, and a better deal for motorists.”
Key take-outs from RAA’s 2017/18 Annual Report include:
- Total RAA members in South Australia: 720,670 (up 4.3 per cent)
- Member discounts provided: $38.1 million
- Member satisfaction rating: 90 per cent
- Total RAA revenue: $403 million
- Net assets: $234 million
- Profit: $10.7 million
- Vehicle breakdowns attended: 345,000
- Insurance claims processed: 61,200
- High priority security alarm responses: 253,000
- RAA travel income: Increased 11 per cent
- RAA travel insurance: Increased 24 per cent